Alex Coupe: The buyer should be the hero of the story

Alex Coupe, Global Head of Sales at LegalTechnologyHub.com, speaks with Tim Kenney about one of the most overlooked dynamics in legal tech: how vendors sell and how law firms buy.

About this episode

Tim Kenney sat down with Alex Coupe, Global Head of Sales at LegalTechnologyHub.com, for a conversation unpacking one of the most overlooked dynamics in legal tech: how vendors sell how law firms buy and why so many…

Key takeaways

•  Alex and Tim Kenney unpack how vendors sell and how law firms buy.

•  The episode argues the buyer should be the hero of the story.

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Legal Tech Go-to-Market & Growth · Legal Technology Hub